Tempo the Trade Mark!

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Bajaj Tempo is going to change its name.

Force Motors, formerly Bajaj Tempo, is an Indian manufacturer of three-wheelers, multi-utility and cross country vehicles, light commercial vehicles, tractors, buses and heavy commercial vehicles. It was originally named Firodia Tempo Ltd. and later after partial acquisition by Bajaj Auto as Bajaj Tempo Ltd.

Bajaj Tempo Ltd (BTL) will change its name to Force Motors Ltd after shareholders approve the name change at an extraordinary general body meeting.

Tempo

"There was a clear understanding between us that over time the name would be changed"


DaimlerChrysler AG (DCAG), the German-American auto maker, owns the registered trademark 'Tempo' and it has requested BTL to discontinue its use here. DCAG is a former financial collaborator in BTL, having sold its approximately 16 per cent share holding in the commercial vehicle, tractor, utility vehicle and three-wheeler manufacturer to the Firodias in 2001. DCAG had then allowed BTL an easy transition on the name change front since the two enjoy an "excellent business association."